Are you tired of spending a lot of money on keywords to drive traffic to your site?
Well the solution to this can be as simple as just closely monitoring your Google Analytics data. This data can help you lessen your expenses when you are bidding your keywords in Google Ad words.
Let me show you how this can be done:
1. Begin by logging in to your Google Analytics account.
2. Go to ‘Traffic Sources‘ and run the ‘Keywords Report‘. Since we are concentrating on reducing the PPC cost lets concentrate only on the Natural Keywords report.
3. Did you know that long keywords can reduce the cost you’re spending for PPC Ad’s?
Though long keywords are not ‘Branded Keywords’ directly, they are parametrically attached to the ‘number of visits to the site’ and ‘cost efficient’ and hence can be considered for bidding.
Now let me show you how this can be done, we all know how powerful REGEX is when used with Google Analytics. So use this RegEx to get the longest or Average length Keywords.
RegEx: ^s*[^s]+(s+[^s]+){3,4}s*$
So the above RegEx gives the results for keywords with words 3 to 5.
Example: “Google my list” or “Google my name list”.
4. Now I would be interested to have a look at Keywords with minimum 3 – 5 words.
If I am interested in keywords with 4-6 words then the RegEx will be ^s*[^s]+(s+[^s]+){4,6}s*$
Now, let’s see the result for keywords with 3-5 words in them.
Now all we have to do is to make the best choice about which keyword we must bid for more search engine traffic. And the keywords in the list clearly suggest that they are not going to cost more. Therefore, biding on these keywords can reduce your PPC cost.
To test the regular expression, you can go here.
So then, Enjoy Bidding!!!