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Using Google Analytics to reduce PPC cost
Are you tired of spending a lot of money on keywords to drive traffic to your site? Well the solution to this can be as simple as just closely monitoring your Google Analytics data. This data can help...
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Tackle those Website Errors!
Often you will see errors on your website and will have no idea how to track them. Rather than sit and scratch your head, you should actually drill down and learn about how to track these errors....
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Migrating from ExcelClient to Report Builder
The first question that would come to the mind would be “Why to migrate from ExcelClient to Report Builder in the first place?” To answer this question, let me put forward few of the advantages I have...
View ArticleIdentifying and Measuring common Website Errors
Recently when I was going through a survey report I found a very interesting observation, the most common response to the question “Reasons for not completing an online Task” was either the ‘Website is...
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Setting up Data Filters in Google Analytics
Google Analytics allows you to segment traffic data so as to get better insights for your website. GA filters can be created for different parameters so as to easily segregate traffic to get a better...
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Are your Outbound Links stealing your Visits?
Most modern websites associate themselves with their partner pages on Facebook, twitter or just an associate site by having a prominent link or a banner on the page. Ever wondered if these outbound...
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Our First Week at DABC:All Highs, No Lows!
It all started out with a warm welcome into the new training room, called the ‘Hero’s Square’, built specially for the ‘Boot Camp’ applicants. There were 11 unknown faces at first but we all gelled so...
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My experience with DABC 3: Gearing up for the future!
It is good to have desires. One will be overwhelmed with joy when those materialize. I felt the bliss when I was selected by Nabler-The Digital Analytics Company. When I took the decision of...
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An Emerging Miracle: Native Advertising
How boring a life could be, without advertisements? We never lived a life like that – without advertisements! So drop the thought and accept the reality that ads are omnipresent, whether it is on TV,...
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Installing Multiple Google Analytics Tracking Codes
Your first reaction to this title is evident. Why would you, a good follower of Google’s principles, use two tracking codes? Now that sub-domain tracking and Cross-Domain tracking are available, you...
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Framework for Web Analytics Tool selection
There are many web analytics tools available, ranging from free to very expensive. Selecting a tool that meets the needs of your business is obviously the first step you must take. There is a set of...
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Package Creation in ‘R’: Series 1
An R Package is a collection of R codes or USD (user defined function) available to users anywhere, anytime. R Packages extend the capability of R and helps you achieve much more from this tool beyond...
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